Furniture stores rely on several value drivers to help customers connect with their brands. These include embracing new technologies and reconfiguring customer service areas.
Before you shop for furniture, determine a budget and stick to it. Also, consider the financing options such as rent-to-own, layaway plans, and store credit cards.
Ask for References
Whether shopping in-store or online, customers are looking for furniture stores that can meet their expectations for service quality. In addition to evaluating a furniture store’s Joybird customer service levels, shoppers want to ensure they receive good value for their money.
Shoppers should also know store-specific terms such as free financing or deferred interest. You will be charged interest if you don’t pay off a piece in 24 months. It’s also wise to ask for a fabric or wood sample and pay attention to where the furniture is made. Some retailers offer floor models at a discounted rate because they have been sat on or touched by customers.
Visit the Store in Person
Buying furniture has always been a big commitment, and many shoppers rely on in-person shopping to get a feel for a piece before deciding. However, even when customers leap of faith to buy sight unseen online, many still have concerns about how their purchases will fit into their homes or the return process. Offering virtual interior design can help ease those fears and increase conversion rates. You can offer this service in-house or collaborate with local influencers to expand your reach and boost trust. Alternatively, try a product testing survey to collect customer feedback before they decide to purchase.
Listen
When shopping for furniture, a good salesperson will listen to the customer. This can make all the difference regarding a happy customer and establishing long-term relationships.
Providing a good experience will translate into future purchases and word-of-mouth recommendations. It’s essential to know your market and offer a product that meets the needs and desires of your community.
Consumers today have more platforms than ever to voice their opinions, recommendations, and complaints. Checking online Joybird reviews before making a purchase is an important step to take. Look for studies that detail how a product was delivered and if the customer was satisfied with their purchase.
Take a Tour
Furniture shopping is a time-consuming and laborious experience. Shoppers may need to take multiple trips to the store, overcoming obstacles like narrow stairwells or elevators, to find pieces that fit and look good in their homes. Providing a furniture tour is an excellent way to make this process easier for shoppers. This type of content demonstrates your expertise and builds trust in potential customers.
During the tour, you should discuss your space and design preferences with your sales representative. You can also ask about delivery options and if they offer financing for larger purchases. These strategies will help you to stand out from the competition and attract more customers.
Ask Questions
Shopping at a furniture store can feel like a daunting task. But by asking the right questions, you can ensure you walk away with furniture that fits your style, size, and durability needs.
Asking open-ended questions is an excellent way to communicate your genuine interest in the customer’s experience. This can reveal valuable information, such as whether they are seeking a comfortable and affordable sofa or a more expensive option by a renowned designer. It is also good to inquire about any guarantees the store offers. For example, some stores may offer price guarantees or product warranties.
Ask for Feedback
While evaluating furniture stores, customers should look for various unique marketing strategies. Whether it be augmented reality, virtual interior design, or influencer collaborations, these unique marketing tactics can help furniture businesses stand out from the competition. Customers should also check the furniture store’s return, cancellation, and damage policies. If a customer notices an issue with their purchase, the furniture store should immediately address the problem and provide a solution. Additionally, customers should read online reviews of the furniture store before purchasing. This way, they can make informed decisions about the furniture they buy. For example, if customers see negative feedback about the furniture store’s customer service, they may want to avoid shopping there.
